Flux: What Marketing Managers Need to Navigate the New Environment (Rotman-Utp Publishing)

Flux - The Ultimate Guide to Marketing in a Rapidly Changing World Are you struggling to keep up with the ever-evolving landscape of marketing? Look no further than Flux, the comprehensive guide to navigating the complex and rapidly changing world of marketing.

With expert insights from 15 leading academic and business thought leaders, Flux provides actionable steps for managing brands, dealing with new media, and staying ahead of the curve in an increasingly value-conscious consumer landscape. Whether you're a marketing manager looking to adapt to the latest trends or a student seeking to gain a deeper understanding of the field, Flux is the ultimate resource for anyone looking to succeed in today's fast-paced business environment.

Don't miss out on this invaluable guide - order your copy today and start thriving in the world of marketing!