Video Persuasion is a comprehensive guide to creating effective marketing videos that will help you sell more products, grow your business, and build a successful 21st-century brand.

With over 25 years of direct response marketing experience, author Rick Cesari provides practical step-by-step advice on how to get the best testimonials, video production tips that will save you money, copywriting secrets for creating powerful offers, and three ways to start any video to "hook" the viewer and keep them engaged.

The book also includes expert interviews with powerful stories that will motivate and inspire.

Whether you're a seasoned marketer or just starting out, Video Persuasion is a must-read for anyone looking to create successful marketing videos in today's digital age.