The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money

The Behavior Gap: Why Smart People Make Big Money Mistakes by Carl Richards is a groundbreaking book that reveals the hidden reasons why we lose money despite our best intentions.

With simple drawings and easy-to-understand language, Richards explains how our natural instincts for safety and success can lead us to make costly financial mistakes.

This book will teach you how to rethink your financial decisions and avoid common pitfalls, such as buying high and selling low, investing in generic financial advice, and spending money on things that don't matter.

You'll learn how to identify your real financial goals, simplify your financial life, and stop losing money! It's never too late to make a fresh financial start with The Behavior Gap.

Don't let emotions get in the way of your financial success - read this book today and take control of your finances.