Managing Brand Equity: Capitalizing on the Value of a Brand Name

The ultimate guide to unlocking the true value of your business's intangible assets - your brand equity! David Aaker, a renowned authority on branding, reveals the secrets to identifying, managing, and maximizing the value of your company's most important assets.

With real-world examples from successful brands like Canada Dry and Colgate-Palmolive, this book provides a clear and well-defined structure of the relationship between a brand and its symbol, slogan, and underlying assets.

Don't let mismanagement of your brand equity lead to irreversible damage - learn how to protect and grow your business's value with the insights from this groundbreaking book.