Marketing Research, 13th Edition

The 13th Edition of Marketing Research by Anderson, Forrest, and West is a comprehensive guide to understanding the field of marketing research, its methodologies, and its role in strategic decision making.

With a unique macro-micro-macro approach, this text provides a broad overview of market research and its value within an organization before delving into the details of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting their limitations and potential benefits.

End-of-chapter cases provide real-world examples of how to apply what you've learned, allowing students to develop essential critical analysis, interpretation, and decision-making skills. This text is perfect for anyone looking to gain a deep understanding of marketing research while retaining the big picture perspective.

With an emphasis on practical applications, this text will help you recognize potential research applications, alternatives where they exist, and the quality of research at hand. Whether you're a student or a professional looking to enhance your knowledge of marketing research, this text is the perfect resource for you.

So why wait? Get your copy today and start building your skills in marketing research!