Marketing for Entrepreneurs and SMEs: A Global Perspective

Are you an entrepreneur or SME looking to succeed in today's rapidly changing marketplace? Look no further than "Marketing Strategies for Entrepreneurs and SMEs"! This comprehensive guide provides real-life examples and tactical approaches to help you adapt and thrive in the modern business world.

Discover how to create added value through products, services, and other entities, and learn the importance of an SME's web presence and internationalization.

Don't miss out on the opportunities arising from information-communication technology and innovation! This book is a must-read for both scholars and practitioners looking to stay ahead of the competition.