Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)

Sweat Equity - Unlock the Secrets of the Multibillion Dollar Endurance Sports Industry! 🏃‍♂️💪 Are you ready to unleash your inner athlete and join the multibillion dollar endurance sports revolution? Look no further than Sweat Equity - the ultimate guide to understanding the trends, traits, and strategies of the fitness elite! 🔥 With a comprehensive overview of the industry's top players, events, and products, this book will give you the insider knowledge you need to succeed in the endurance sports market.

From marathons to triathlons, yoga to CrossFit, Sweat Equity covers it all! 🏃‍♀️ Discover how the most affluent among us are becoming increasingly obsessed with looking and feeling better through endurance sports, and how this trend is driving the industry's rapid growth.

Learn about the social science, physics, and economics behind our desire to pursue activities like endurance sports and yoga.

🧘‍♂️ Get inside the minds of the businesspeople and entrepreneurs who are capitalizing on this trend, and learn how they're meeting the demands of these consumers with innovative products and services.

From apparel to gear, and entry fees to sponsorships, Sweat Equity reveals it all! 💰 Whether you're a seasoned athlete or just starting out, Sweat Equity is the ultimate resource for anyone looking to tap into the multibillion dollar endurance sports industry.

So why wait? Order your copy today and unlock the secrets of the fitness elite! 🔓