Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

The book "Obviously Awesome" by April Dunford is a game-changer for any entrepreneur, marketer, or salesperson looking to bring innovative products to market.

With over 16 product launches under her belt and dozens more as a consultant, Dunford speaks with authority on how to break through the noise of a crowded market.

This book provides valuable lessons on positioning, including: * The Five Components of Effective Positioning * How to instantly connect an audience to your offering's value * How to choose the best market for your products * How to use three distinct styles of positioning to your advantage * How to leverage market trends to help buyers understand why making a purchase is important right now Dunford's insights are backed by real-world examples and anecdotes, making the book both entertaining and illuminating.

Whether you're just starting out or looking to take your products to the next level, "Obviously Awesome" will give you the tools you need to find your product's "secret sauce" and sell it to those who crave it.

Don't miss out on this opportunity to transform your business and stand out in a crowded market.