Making Sense of the Social World: Methods of Investigation

Making Sense of the Social World is an indispensable guide for undergraduate students looking to understand research methods in the social sciences.

With a focus on accessibility and student-friendliness, this text provides a comprehensive introduction to both quantitative and qualitative approaches, using a wide range of examples from formal studies and everyday experiences.

The new edition includes updates on recent controversies in social research, such as the use and abuse of data from social media, the debate over inclusion of U.S.

citizenship questions on the 2020 Census, and the growth of new video techniques by researchers.

Additionally, the text features new vignettes on Research That Matters, Research in the News, and Careers and Research to enhance its relevance to undergraduates.

With a balanced treatment of fundamental principles and techniques, this book is an essential resource for anyone looking to make sense of the social world around them.