A New Way to Think: Your Guide to Superior Management Effectiveness

This book by Roger Martin, "A New Way to Think", is a game-changer for business leaders who want to take their companies to the next level of success.

With his trademark incisive intellect and clarity, Martin provides a fresh and critical approach to helping CEOs overcome fundamental questions that have plagued them for years.

By breaking the spell of traditional models and offering a new way to think about these issues, Martin's ideas have worked their way into his many Harvard Business Review articles and are now available in this comprehensive guide. The book covers the entire breadth of the management landscape, illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

Whether you're a seasoned executive or just starting out, this book will provide you with the insights and tools you need to succeed in today's fast-paced business environment.

So why wait? Get your copy of "A New Way to Think" today and start revolutionizing your approach to business!