The Trusted Advisor Sales Engineer: Care, John: 9781099750397

Sales and Sales Engineering leaders across the world have used the Trusted Advisor label hundreds of times over the past twenty years.

Yet it really doesn’t mean that much without a lot of explanation.

You may be thinking about some of these questions right now.

Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try or make a half-hearted effort.

Trusted Advisor – two words, five syllables, and fifteen letters hide a massive complexity.

For the first time ever, there is now a book specifically designed to start the individual Sales Engineer on the journey to becoming a Trusted Advisor.