Morando Method: Field Guide #3: Show Me Their Linkedin Profile!: LinkedIn's Hidden Superpowers: Sales signals you don't see

When someone asks me to review a sales opportunity, the first thing I say is, “Show me their LinkedIn profile.” (Pulkit Agrawal, the amazing co-founder of Chameleon, even put the saying on a mug.) The more information you have about a prospect and organization, the faster you can qualify the lead and shorten your sales cycle.

A shorter sales cycle means saved time for both parties and more commission for you.To give constructive input on an opportunity, you need to know about the people, their backgrounds and other details—all of which you can find after a few minutes on LinkedIn.