Brand Storytelling: Put Customers at the Heart of Your Brand Story

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them.

This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience.