Digital Marketing Strategy: An Integrated Approach to Online Marketing

Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists.

Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding. Read more Review "An excellent all-in-one primer for today's digital entrepreneur." -- Jonathan Gabay -- Brand Psychologist "Combines a detailed knowledge of digital channel management with classic marketing theory.

The result is essential reading for digital marketing practitioners at all levels." -- Emma Wilson -- CEO, Harvest Digital "It's all here.

An invaluable one-stop guide to navigating the discipline of digital marketing – great for newcomers and an excellent reference for the more experienced." -- Simon Fenn -- Co-founder, Pancentric Digital