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    • Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won

    Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won

    By Amazon

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    $ 7.49

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    Price last updated : Nov 29, 2024 12:12 PM

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      Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won

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      Asia’s growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades.

      The region’&s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần’s family.

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