DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

Getting good PR is easier—and cheaper—than you think!If you want to get media attention, you don’t need to spend a dime—and you definitely don’t have to pay someone to do the work for you.Here’s how to do it yourself.In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word.If you don’t have a communications and marketing staff, if you’re just getting started in your PR career, or if you’ve just been told to “get us on the news,” this is the book to read.Full of hands-on advice scaled to the local level, it draws on the author’s more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis.“Getting your news out there isn’t about making friends with reporters or having a giant list of contacts—it’s about having a good story and telling it in the most effective way possible,” says Shortridge, who’s helped advise nonprofits, small businesses, and government agencies.You don’t need a lot of money—or any money—and you can do it all yourself with some simple tools and by following these techniques.Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity.