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Selling the American People: Advertising, Optimization, and the Origins of Adtech

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Selling the American People: Advertising, Optimization, and the Origins of Adtech

Selling the American People: Advertising, Optimization, and the Origins of Adtech

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$ 44.52

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Selling the American People: Advertising, Optimization, and the Origins of Adtech

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How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives.

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