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    • Rethinking Prestige Branding: Secrets of the Ueber-Brands

    Rethinking Prestige Branding: Secrets of the Ueber-Brands

    By Amazon

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    $ 31.99

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    Price last updated : Nov 29, 2024 11:58 AM

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      Product details

      Rethinking Prestige Branding: Secrets of the Ueber-Brands

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      What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate?

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