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    • What Women Want: The Science of Female Shopping

    What Women Want: The Science of Female Shopping

    By Amazon

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    $ 10.29

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    Price last updated : Oct 29, 2023 7:01 PM

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      What Women Want: The Science of Female Shopping

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      The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—

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