Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

Big data is on the tip of everyone's tongue.

Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively.

This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more.