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    • The Ten Faces of Innovation

    The Ten Faces of Innovation

    By Amazon

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    $ 19.99

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    Price last updated : Nov 02, 2023 7:46 PM

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      The Ten Faces of Innovation

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      Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

      Nothing is more stifling for innovation than the role of devil' s advocate.

      The devil' s advocate can swoop into a situation from outside, raise questions and concerns, and effectively kill a creative idea without attempting constructive criticism.

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