Bushwacker Jeep Cutout Pocket/Rivet Style Rear Fender Flares | 2-Piece Set, Black, Textured Finish | 10036-07 | Fits 1984-2001 Jeep Cherokee, 4-Door Sport

How often can a company claim to be "The Original" and, better yet, substantiate that claim? Flashback to the brand's earliest days in 1967, in a meager garage shop in Portland, Oregon, Jerry Logan sought to solve a real-world problem for off-roaders everywhere.

The sport of conquering rugged, often uncharted terrain in otherwise street-legal trucks was on the climb.

For many, this meant extensive modifications to their vehicles and, of course, the addition of larger tires.

This notion often posed a more significant obstacle to the off-road enthusiast than the trail itself.

Run those larger tires on any public highway, and you'll stand the risk of receiving a hefty fine.

With no real solution readily available, Jerry, an off-road enthusiast himself, set out to develop a simple, bolt-on fix.

From this most authentic of grass-roots efforts, the ORIGINAL fender flare was born and, in so doing, Bushwacker's name became synonymous with the product it had pioneered.