In 2016, we recognized the convenience of plug in air fresheners for long-lasting always-on fragrance.

However, plug ins come with a troubling reputation: controversial, synthetic, and potentially harmful ingredients.

After realizing store-bought products had no 100% natural options, we recognized a missing gap in the marketplace, since more and more consumers are requiring natural, plant based, and responsibly harvested alternatives to their synthetic counterparts.

After extensive research and development with leading perfumers, and much trial & error, we created the first 100% Natural scented oil refills and we remain the only 100% Natural scented oil plug in refills on the global market.