It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits.

He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand.

Now he reveals the ten principles that guided his leadership-and not one of them is about coffee.