It’s the mom-and-pop store that has become a national franchise.

The most renowned player in school history grew up three blocks from the cozy campus, yet the program has grown into a perennial top 25 power with a coast-coast following—even if those casual fans still mangle the name.

It’s Gonzaga University—"Gon-zag-a"—as in "Zags," the endearment that has overtaken "Bulldogs" as the school’s athletic ID.