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    • Selling the Invisible : A Field Guide to Modern Marketing (Paperback)

    Selling the Invisible : A Field Guide to Modern Marketing (Paperback)

    By Walmart

    4.5 (44)

    Out of Stock

    Price last updated : May 15, 2024 6:20 AM

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      Selling the Invisible : A Field Guide to Modern Marketing (Paperback)

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      Customer Reviews

      4.5 of 5

      4 customer reviews

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      Walmart

      - 4.25

      4 reviews

      based on all customer reviews

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      from markdeo

      Very good book on communication and relationships. Well written and flows very well. Provides sound principles for marketing. Great insight on how to read customers and have a better understanding ...

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      from GaneshSrinivasan

      I have read this book, a very good book and I keep a copy for reference Suggests very practical things for selling services

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      from GShuk

      Short book packed with ideas on how to sell services. Many of them generic, however there were a few I found very valuable. One that stood out for me was: You are selling a relationship not your ex...

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      from wjskabelund

      One of the best marketing books I have ever read. It really opened my eyes to marketing. A must read. I thoroughly enjoyed its brief chapters that allow for quick reading.

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      from wjskabelund

      One of the best marketing books I have ever read. It really opened my eyes to marketing. A must read. I thoroughly enjoyed its brief chapters that allow for quick reading.

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