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Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (Paperback)
$ 16.03
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Price last updated : May 16, 2024 10:49 PM
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Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (Paperback)
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3.5 of 5
2 customer reviews
Walmart
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from rivkat
Marketers are behind a lot of the content you see online, and many consumers don't know it. In general, I'm less concerned by this than Einstein is, unless there are false factual claims being made...
from bkinetic
Author Mara Einstein describes how advertising has evolved from identifiable forms like newspaper ads and TV commercials to increasingly more insidious forms such as product placement and crypto ad...
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