Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. (Paperback)

BLOCKCHAIN LOYALTY 2ND EDITION IS NOW AVAILABLE.

A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend.

The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand.

Members become fascinated with the idea of earning a currency which is 'alive'.

Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world, and features: - the basics of blockchain and cryptocurrencies - the history of loyalty currencies - a world-first blockchain loyalty research project - interviews with blockchain loyalty companies - the essentials of running an Initial Coin Offering - business models including tax and legal considerations - blockchain marketing basics - an overview of the required technology