from Ruth H

I love how this shampoo neutralizes the gold tones in my hair. Restoring it to a more natural color.

from Tray D

[This review was collected as part of a promotion.] This shampoo combined with the Ultra-Violet Mask got rid of all of my brassy hair and brightened it significantly after just one wash. My highlig...

from Charie

My hair is so luminous and shiny after using this product. When I use it in conjunction with the conditioning mask, my hair is super soft and my blonde curls defined.

from Suzy P

Best purple shampoo I've used. Leaves hair without yellow or brassiness without turning your lightest hairs purple like other shampoos. Also is very nourishing compared to other purple shampoos tha...

from Jordygirl

[This review was collected as part of a promotion.] I received this thinking this was going to be like all the other purple shampoos I have tried and be mediocre. Boy, was I wrong! This is the best...