(3 pack) (3 Pack) Colgate Max Fresh Liquid Gel 2-in-1 Toothpaste and Mouthwash - 4.6 oz

from Kate

I've used this product for over a decade but recently discovered they'd changed the formula when I went to buy a new bottle. It's now bright blue, no longer tastes the same, and feels worse when brushing. It is objectively worse and I will be switching to a new toothpaste. The only way I would re...

from Locky

Very disappointed in the new blue paste, definitely doesn't clean as well, and it feels like a kiddies toothpaste. I won't be repurchasing or recommending it to anymore. A company shouldn't change what isn't broken, it used to be the best toothpaste around.

from Mayflower

I have used this toothpaste for a very long time and now it is blue and does not work as well as the white paste. Very unhappy with this product and will probably not use Colgate products again because they don't listen to their customers.

from K.

I've been using this product for over 10 years and didn't realize the formula had changed until I went to use a new bottle. It's totally bonkers that you changed the formula completely but the packaging remains almost identical so people wouldn't realize the change until after purchasing the prod...

from Dr C

This was the only toothpaste that I recommended to my dental patients and the one I used, personally. I would order it in bulk, but my latest shipment contained the “new blue formulation”. It is now a blue gel instead of the white paste it has always been. I find that it is not as effective at re...