Toxic Sludge Is Good for You : Lies, Damn Lies and the Public Relations Industry (Paperback)

from ThoughtCriminal13

The cover caught my eye as I'm sure it did many others and the title instantly describes in just a few words the reality of the world we live in today, bombarded by propaganda as we are. I thought it might be a little dated as it was written before the internet was impossible to escape, but I was...

from LauGal

Excellent book on the marketing/PR spin! I am currently fighting sewage sludge fertilizer in my area an this book was extremely helpful in our fight!Each chapter is abt a product or type of company and how they spin the "bad" to promote product and companies.

from BruceCoulson

Think that you're too intelligent, too sophisticated to fall for obvious PR scams? Think again; Toxic Sludge goes into the history, art and science of manipulating public opinions, and shows just how easily a good PR firm can make a corporate faux pas into an asset.

from ThoughtCriminal13

The cover caught my eye as I'm sure it did many others and the title instantly describes in just a few words the reality of the world we live in today, bombarded by propaganda as we are. I thought it might be a little dated as it was written before the internet was impossible to escape, but I was...

from LauGal

Excellent book on the marketing/PR spin! I am currently fighting sewage sludge fertilizer in my area an this book was extremely helpful in our fight!Each chapter is abt a product or type of company and how they spin the "bad" to promote product and companies.