Branded : The Buying And Selling Of Teenagers (Paperback)

from aliay

Branded is, if nothing else, interesting and somewhat insightful. I felt that the book's premise and argument was, well, simplistic (consumer identity is a driving factor in teenage and tweenage lives? Wow, I had NO idea!!) To be fair, the book did cause me to think a little more sensitively abou...

from aliay

Branded is, if nothing else, interesting and somewhat insightful. I felt that the book's premise and argument was, well, simplistic (consumer identity is a driving factor in teenage and tweenage lives? Wow, I had NO idea!!) To be fair, the book did cause me to think a little more sensitively abou...

from heathweaver

Branded is an insightful look into the world of advertising to children. It explorers the lengths companies will go to get the money from this lucrative 'market'. Very disturbing and frustrating for anyone with kids.