Call of the Mall : The Geography of Shopping by the Author of Why We Buy (Paperback)

from NielsenGW

For most of us, the mall has been around for as long as we can remember. But we hardly think about it that much; we just take it for granted. But Paco Underhill, on the other hand, founder of Envirosell, thinks about them all the time. His job is to meet with store executives and help run their s...

from mrtall

This is a fun book. Paco Underhill takes us on a little trip down the road and around and into a typical mall. He's chatty and light-hearted, but makes many trenchant observations about human behavior, and how malls both succeed and fail (sometimes miserably) in dealing with it. The book starts o...

from Meggo

An interesting look at the mechanics of the mall that drive why we shop, when and how. Think of this as an insider's walking tour of a mall and its secrets. It starts and ends, as do all our trips to the mall, in the parking lot. Now where did I park my car?