L'Oreal Paris Feria Lightening System with Anti-Brass Conditioner, Extreme Platinum, 1 kit

from

I purchased this tonight to attempt at going blonde, thinking I would need to bleach my dark purple hair twice just to get to the point this bleach got me in 1 application. This is a fantastic product that works very well, lightens quite a bit, and leaves my hair feeling and looking healthy

from jennifer

I have been experimenting with platinum for a few years. This is by far the best box dye for blondes. It is a process to get the platinum look. If you have naturally dark hair (from my experience) dying your hair every two weeks (full head) will eventually give you the lightest hair however the d...

from Rach_L

I have been coloring my hair a lot during quarantine and I've learned so much. I think this color turned out to look so much like the box because: 1. I have porous, fine hair that is almost 50% grey. My hair can really absorb color. 2. I followed the directions exactly. 3. My roots were no...

from Jamie

Been using this dye for years. Will leave roots orange but I'm not particularly concerned about those.

from Birdie28

It is amazing. Mousy brown to gorgeous blonde. Instructions are clear— make sure to mind the times in instructions closely. Saves a ton of money being able to do my own hair at home!! I get a lot of compliments on the color too!!