from lenoreva

Luntz calls himself a language architect and public-opinion guru and has the anecdotes and experience to back up his claims. This is a enjoyable read about the power of language. One of my favorite examples was how the public didn't much care if an "inheritance tax" was levied (after all that onl...

from PointedPundit

The world's best message is ineffective if the person on the receiving end does not understand or relate to it. It is a harsh standard. It is a message communicators ignore at their own peril. You can be brilliant, creative, even right, but your message will fall flat unless it touches the hearer...

from ebnelson

Well-organized book that gets you to think about how you use words. Communication theory brought down to the everyman level. Wonderful resource for those who want to communicate, especially evangelists who want to convince others to change worldviews.

from RDGlibrary

Frank Luntz is seen frequently on Fox News with his focus groups that use "Instant Response Dial Sessions" to check up on the attitudes of ordinary people, mostly in the arena of politics. He he shares what he's learned about how ordinary people process messages. His primary message is captured b...

from theokester

Decades ago I was sitting in my Sophomore High School English class and we had an unexpected visitor. A previous "English Sterling Scholar" for the school stopped by to visit with our teacher and he was asked to give us an impromptu presentation. He'd gone on to major in English and was currently...