The Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Paperback)

from tkadlec

The Search is a good, but not great, book detailing Google's ascension to the top of the search world. It's interesting to hear the background story of how Google came about, and some of the other companies whose efforts paved the way.My only complaints with the book are that the author appears t...

from tkadlec

The Search is a good, but not great, book detailing Google's ascension to the top of the search world. It's interesting to hear the background story of how Google came about, and some of the other companies whose efforts paved the way.My only complaints with the book are that the author appears t...

from ascapola

How Google and its rivals rewrote the rules of business and transformed our culture. I read this with great anticipation, but found it a bit disappointing - may be just not as riveting or insightful as I'd hoped. Nevertheless, an invaluable book, giving a history of search, a view of what 'search...

from swaltersky

John Battelle has written an insightful book about what is happening in the world of Search as a result of Google and Yahoo's efforts over the last several years. It has been quite a while since I underlined so much of a book. In several chapters, I had to keep myself from underlining each senten...

from jaygheiser

Very interesting book about the ramifications of Google and searchability. My copy is heavily marked up, so this is strongly suggested. Good material on Web 2.0, privacy, searchability, reputation, trust, and a bit on mashup (without explicitly using that word). Story of founders, what if search ...