The Culture Code : An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

from

As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living...

from LaPhenix

It was initially hard to take Rapaille's codes with a grain of salt. And after Rapaille mentioned helping a company make their foods more addictive, I found his siting depression as the primary (or at least only mentionable) cause of obesity to be slightly deceptive. There was no concrete data pr...

from gottfried_leibniz

As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living...

from averitasm

This wasn't a bad book it has some interesting parts on how American's think and why they do things, I don't wan to give to many parts but the code for health is Movement , which kind of makes sense how dunkin donuts(keep you running) is doing so well where as say a starbucks has a more european ...

from gottfried_leibniz

As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living...