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- Crm at the Speed of Light, Fourth Edition: Social Crm 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Hardcover)
Crm at the Speed of Light, Fourth Edition: Social Crm 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Hardcover)
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Crm at the Speed of Light, Fourth Edition: Social Crm 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Hardcover)
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from HGButchWalker
Long but engaging and comprehensive. This 4th edition covers the impact that the new world of social media has had on traditional CRM. It's a brand new world and this does a good job of highlighting the reasons those of us in marketing or technology need to care.
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