from ebnelson

One of the best book on behavioral economics and identity I've read. Walker benefits from the wisdom of earlier writers, such as Ariely and Atkins, but brings his own ability to ask great questions to the table. Much better than more superficial works like Buyology, it is Walker's questions that ...

from jasoncomely

Although "Buying In" is a non-fiction book, the writing is so good I was completely transported into the settings and situations Rob was describing. Buying In is a memorable, fascinating journey in "murketing". Several years after reading the book I still ruminate over it.

from kristenn

The focus here is on the specific brands we choose when we buy things, rather than on just how much stuff we're buying in general. Although there is some of the latter too, especially in the context of creating new markets. Some nicely-balanced examples of how our choices are more complex and les...

from heavywinter

I liked the book overall- the back stories on popular brands, insights into how seemingly "average people" created cultural phenomenons, etc. However, I felt a lack of closure. It sort of fizzled toward the end. Maybe I just lost interest along the way and didn't realize it?

from clews-reviews

We try to find our karass by adopting brands as granfalloons. Walker doesn't use [[Kurt Vonnegut]]'s terminology, but I think that's a fair summary of his analysis of how brands work in the era of the 'click'. The bulk of the book is a very gentle, pleasantly anecdotal series of debunkings. Walke...