Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons Paperback Elisabeth Doucett

from jeremiahstover

This book, written by a librarian (who had been a marketing manager for several large corporations) for librarians provides a nice basic introduction to branding, marketing and related concepts. It starts with taking your message and audience and uses that to create a Logo, and color scheme. From...

from jeremiahstover

This book, written by a librarian (who had been a marketing manager for several large corporations) for librarians provides a nice basic introduction to branding, marketing and related concepts. It starts with taking your message and audience and uses that to create a Logo, and color scheme. From...

from elam11

A good introduction if this really is Step 1 in your approach to the whole branding thing. It provides a very light overview of the steps of the basic process of deciding on an approach, though it feels rather like it boils down to "once you know what you want, hire out." This is also most workab...