Groundswell: Winning in a World Transformed by Social Technologies (Audiobook)

from jkisom

I like this book because of all the practical examples of how businesses are using social networking technologies successfully...or not successfully. The only thing I haven't found yet is examples of very small businesses or one man shops using these technologies. Its all about very large compani...

from jmoncton

If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it is through facebook, blogging, twitter, or goodreads, viral marketing gives businesses a new way...

from nzwaneveld

Are you one of the 25% of online US adults that visit a social networking site at least once a month? Do you read an online journal or blog, like 52% of online Japanese? Social networks, blogs, wikis, online reviews, support forums and widgets are all part of the current online revolution, a "gro...

from sweetiegherkin

Let me start with this: This book could have been written just as well (make that, better) if it had been shorter. There were some repetitive bits that could have easily been cut, not to mention the many times the authors introduce a topic just to say that they will talk about it further in anoth...

from rohetherington

Excellent commentary on social technologies and the implications / opportunities for business.