The Hidden Brain : How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives (Hardcover)

from JMlibrarian

Just like I enjoy a book on cognitive psychology--full of relatable examples and neat anecdotes.

from hhornblower

An amazing, insightful book. A book everyone should read, just to be aware of our hidden biases. The only way to overcome you unconscious thoughts is to be aware that you have unconscious thoughts.

from norinrad10

This book will get you thinking. It is always uncomfortable when we start delving into how much power genes and how we're hard wired has control over. Would have given this 5 stars save for the last chapter on race and the Obama campaigns dealing with it. The writing there was a little shallow.

from Razinha

I had a small dose of déjà vu when reading this because I was very familiar with the contents of the chapter on transgender experiences of gender bias...but it must have been an excerpt. Vedantam is a science journalist who in writing this book considered it "reporting" (he states so explicitly i...

from rivkat

After-the-colon bit is slightly misleading, since there's a chapter on electing presidents and less of the other stuff, but it's still a good overview to the research on unconscious biases of various types, including racial, gender, and number (the suffering of one person or even one dog gets us ...