Shoptimism : Why the American Consumer Will Keep on Buying No Matter What

from Livana

As a non-marketing, non-sales oriented person, this book gives very good insights into how the techniques sell side uses to, well, sell us stuff. Pretty eye-opening, and definitely a great read.

from SamSattler

There is no doubt about it: America is a nation of shoppers and ours is an economy driven more by consumption than by production. For some of us, the craziness of Black Friday is to be avoided at all cost; for others it is a contact sport they look forward to all year long. Lee Eisenberg's "Shopt...

from byroade

A fascinating exploration of the "buy" and "sell" sides of our consumer culture. There are summaries of the critics and apologists with some thoughtful reflection on the place of stuff, marketing, advertising, and retailing.