Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City (Hardcover) by Greg Grandin

from

Henry Ford's ambition was pretty much boundless, matched only by his idealism. The man was convinced that the assembly line technique could be applied to anything. This book chronicles his ill-fated attempt to create a rubber plantation in Brazil long after the focus of latex harvesting had moved...

from SeriousGrace

This is the story of what happens when someone with a boatload of money gets a hair-brained idea: they can fund their outlandish dream but have no idea how to actually accomplish it. Henry Ford found success with his motor company and felt that this same success would translate well in a foreign ...

from bruchu

Hubris, Arrogance, Bad Luck In this fine example of history done right, Greg Grandin blends the writer's touch with the academic's rigor to produce a fantastic story about Henry Ford's own "Heart of Darkness" adventure in the Amazon jungle that had such high hopes but ended in an utter and drasti...

from etxgardener

The book illustrates the definition of both hubris and also America's short-sighted sensibilities in international relations. In 1929, Henry Ford, hoping to increase the vertical integration of his automobile company and to free himself from dependency on the British rubber monopoly in Southeast ...

from iluvvideo

Fordlandia:The Rise and Fall of Henry Ford's Forgotten Jungle City provides an in depth look at one of America's great men. It chronicles his successes and in this case failures. It's not in a man's successes that help you really see the true character of a person. It's in the failures; the trial...