Buyology: Truth and Lies about Why We Buy, (Paperback)

from Scribble.Orca

What did I think (that teasing little prompt to write a review)? Lindstrom's book reads more like a fiction novel!If you can wade through the overblown prose (read author's sense of self-importance, borrowed deux ex machina and cliff-hanger endings to various chapters, all of which fizzle out alo...

from calexis

Honestly, it took forever for me to finish this book. In fact, I came to the point where I read about 2 pages into the book, and I wanted to just give it up. But I hate leaving a book unread. And decided that I'll just skim a bit and push through ahead. I'll have to say that it got a little more ...

from librarythingaliba

This book wasn't bad, wasn't great either. I slipstreamed it into my other books as I found it on the shelf and figured I better squeeze it in while it's available. Basically the writer goes through a series of descriptions of neuromarketing experiments that he or other colleagues have performed,...

from dhorik

Lindstrom shows some astonishing facts in his book. However, I also find that he sometimes writes a little narsistic about himself. Besides, amost none of the outcomes in this book are emperically explained. Details about the conducted studies are being left out of the book, making some facts som...

from shulera1

I'm not normally one to pick up non-fiction, but this one caught my eye. I had been thinking a lot about how the media influences my life, and this just happened to be on the "featured" shelf at my library, so I grabbed it.And I'm glad I did. It's witty and enjoyable while remaining informative a...