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- Building a Buzz: Libraries Word-of-Mouth Marketing Paperback Peggy Barber, Linda Wallace
Building a Buzz: Libraries Word-of-Mouth Marketing Paperback Peggy Barber, Linda Wallace
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Building a Buzz: Libraries Word-of-Mouth Marketing Paperback Peggy Barber, Linda Wallace
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from timtom
This book is meant as a marketing starting point for small libraries, filled with real-life examples and practical tips to provide inspiration. It may look simplistic, but actually addresses the core aspects of communication marketing in an efficient way, without insisting on the theoretical back...
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