Mood Matters: From Rising Skirt Lengths to the Collapse of World Powers (Hardcover)

from VisibleGhost

This is a book in search of an audience. It's not quite a science book, nor a business, investment, economic, finance, or sociology book. It is a mash-up book scratching the surface of those areas. The field is dubbed socionomics which is not to be confused with socioeconomics. The thesis is that...

from jaden

The premise of the book is that all social events (popular music, presidential elections, art, etc) are biased by the attitudes a society holds toward the future. The theory is immediately counter intuitive, so the rest of the book discusses various examples illustrating this correlation. However...

from charlierb3

Could not get into this at all. Far too technical and although he says he wrote it for the layperson, this layperson felt overwhelmed

from debherter

The subtitle of this book was very misleading. I was looking forward to reading a book about societal change and political change. Instead it focuses primarily and almost exclusively on the question of moods and how they effect business trends. If you are looking for a business trends book, it is...

from MrJack

The following review is based on an advance copy of Mood Matters (2010) by John L. Casti that I received from participation in the Library Thing Early reviewers program. So what exactly is socionomics? After all, that's what this book is about. I could only find two online resources with English ...