The Ten Commandments for Business Failure - by Donald R Keough (Paperback)

The Failure Formula: How Great Enterprises Get into Trouble by Don Keough is a must-read for any business leader looking to avoid common pitfalls that can lead to failure.

With over 60 years of experience in the industry, Keough shares his commandments for failure, including "Quit Taking Risks," "Be Inflexible," and "Assume Infallibility." These anecdotes are accompanied by real stories from business history, providing a light-hearted yet informative guide on how to lose.

As Bill Gates puts it, "Don possesses a special combination of experience, wisdom, self-confidence, and self-awareness," making this book a must-read for any entrepreneur or leader looking to succeed in business.