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- Unthinking : The Surprising Forces Behind What We Buy (CD-Audio)
Unthinking : The Surprising Forces Behind What We Buy (CD-Audio)
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Unthinking : The Surprising Forces Behind What We Buy (CD-Audio)
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from RhodesDavis
"Stream of consciousness gibberish. It's like a mind dump of ideas trying to connect with advertising and things we experience in life. The actual substantive part would probably fit in a blog article but I abandoned the book after encountering several errors. I LOVED Selling the Invisible. This ...
from Jellyn
This was interesting. The author breaks it down into three categories. We buy things because they remind us of childhood. We buy things because er.. it fits our culture. And we buy things because they appeal to our eyes. Childhood:We like to play and we like bright colors.Culture:Americans are dr...
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