The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (Paperback) by Clara Shih

from JulieBaugh

This book explains about the rise of social networks such as Facebooks and is mainly aimed at people who want to advertise or promote their business on Facebook. It illustrates how precisely advertisers can target customers. This seems to be the main benefit of advertising in this way. Worth a r...

from lorenz347

Text full of ideas, is a pratical guide to socials networks. Easily to reading, almost all of aspects of Facebook are treated in clear manner. Examples are numerous, most of attention is centrated to business side. With explaination of many types of application, I can understand every aspect, as ...

from nzwaneveld

Many companies actively use online social networks such as MySpace, Facebook, Friendster, and LinkedIn to increase sales, improve public relations, gain market research data, reach customers, offer technical support, find new employees, etc.. Online social networking draws countless mainstream co...

from katerinche

Shallow and really basic. I took very little out of this book and that is a shame because the topic is current and interesting. Maybe good for complete novices to online social networking.